Enterprise Marketing

Yahoo!'s HUGE Branding Opportunity...Will They Succeed?

Author: Mike Kidd

The biggest move in branding currently is Yahoo!'s announced new logo initiative that they plan to unveil this Thursday, September 5th.

This is Huge! Yahoo!, founded almost 20 years ago, is one of the pioneers and first major brands of the Internet. Today the company has a market cap of $27.6 billion, more than 11,500 employees, and delivers content, advertising, and tools to over 700 million global users every day.

As such, for Yahoo! this new logo initiative represents not only an effort to “reflect its renewed spirit of purpose and innovation,” as stated by Yahoo! executives ...

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