Yahoo! Reveals New Logo: What We Noticed
After 18 years and 30 Days of Change, Yahoo! revealed its new logo last Thursday to represent a brand valued at $9.8 Billion going forward. Did anyone notice? Through the lens of disciplined branding best practices, I comment what we at KiddGlobal noticed and more importantly, what we didn’t.
Roll Out: Strong
I thought the “30 Days of Change” buildup campaign was a unique and clever way to effect change, involving users, testing attitudes, and creating much conversation, internally and externally. My bet is that we will see that tactic and ...read more