Marketing

Brand Building Starts with a Strategy, Story, and Ethos to Provide Exceptional User Experiences

Author: Mike Kidd
9/10/2013

Yahoo! Reveals New Logo: What We Noticed

After 18 years and 30 Days of Change, Yahoo! revealed its new logo last Thursday to represent a brand valued at $9.8 Billion going forward. Did anyone notice? Through the lens of disciplined branding best practices, I comment what we at KiddGlobal noticed and more importantly, what we didn’t.

Roll Out: Strong

I thought the “30 Days of Change” buildup campaign was a unique and clever way to effect change, involving users, testing attitudes, and creating much conversation, internally and externally.  My bet is that we will see that tactic and ...

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