Merrill DataSite

Merrill DataSite is the $100M enterprise software solution that optimizes M&A due diligence. For this worldwide company and product, Kidd Global:

  • Developed global positioning and messaging strategy
  • Designed and built three evolutions of their enterprise website
  • Executed current lead capture approach
  • Revenue increased 15% year over year

DRT Strategies

DRT Strategies is an IT consulting firm serving civilian government agencies and the U.S. Naval Special Warfare Command.    

  • Developed messaging and branding strategies
  • Created company name and logo
  • Designed and deployed company website and lead generation approach
  • Recognized in Inc. 500|5000 list of the nation’s fastest-growing companies
  • New positioning and branding helped DRT win $80M contract

U.S. Small Business Administration

KiddGlobal tackled a massive project to overhaul the agency’s website. As a result, the SBA is meeting its mission to provide timely, accurate and relevant information to the nation’s more than 29M small businesses:    

  • Conducted all stakeholder interviews and analysis needed to synthesize user requirements for new 10,000 page website
  • Developed messaging strategy
  • Led and executed all front-end website design and user experience features for overhauling the SBA’s website

Pong Research Corporation

Pong Research is the global leader in technologies that protect users of cell phones from the potentially harmful effects of radiation exposure.    

  • Designed and deployed commercial website in 30 days    
  • Executed new branding and messaging strategy in 15 days    
  • Deployed initial e-commerce platform in 7 days    
  • Web sales increased 300% per month    
  • Value increased resulting in capital investment from Catterton Partners

WordFinder Software International AB

Göteborg, Sweden    

  • Developed messaging and web strategies for English speaking markets    
  • Increased profitability of go to market approach, cutting non performing marketing assets    
  • Revenues in U.S. reached record levels during engagement 


London, United Kingdom    

  • Created software company's USP: "Collaborative Innovation"    
  • Developed corporate and product messaging strategies    
  • Provided all web content writing


Falls Church, Virginia and New Delhi, India

Aptara helps global enterprises gain a competitive advantage through its capabilities in digital media innovation and world-class content production and publishing.    

  • Provided all website content writing    
  • Developed messaging strategy for new products

Jiangsu Sunyu Information Technology Co., Ltd.

Nanjing, China    

  • Engaged to help with US go to market strategy    
  • Provided messaging strategy for English markets

Youth Leadership Foundation

Messaging Strategy Executed

Increased year over year corporate contributions. Executed 5 Steps to Mastering the Message. Helped stakeholders craft the positioning statement and messaging. Authored script and partnered with StoryFarm to produce video.